Boyz.co.uk is the news and entertainment website for gay men. Boyz is our gay entertainment and lifestyle magazine distributed every month.
The typical Boyz.co.uk user is a gay urban male in his thirties.
He is a strong consumer of media products – both gay and mainstream, print and online. He is most likely to work full-time as a professional – either at managerial level or as a business owner. Social issues such as coming out at work, and harassment due to sexuality are important factors in his life.
He is well educated – usually to degree standard or higher and is inclined to spend his disposable income eating or drinking on the gay scene or on technology products, fashion and lifestyle purchases. 50% of Boyz.co.uk users are single.
Gender and orientation
97.5% Male
91.5% Boyz.co.uk users describe themselves as ’gay’.
6.5% describe themselves as ‘bisexual’
Age Profile
44% Boyz.co.uk users are under 35.
Three quarters of all Boyz.co.uk users are between the ages of 18 and 44
Eating, Drinking and Leisure
The vibrant gay club and pub scene is at the heart of gay life. This is reflected in the comparatively high levels of spend eating and drinking out.
Typical Monthly Spend per (average per respondent)
| Spirits | £50.80 |
| Wine | £54.83 |
| Beer | £40.86 |
| Champagne | £27.45 |
Over third (36%) of Boyz.co.uk users spend £50 or more on bottled wine each month.
29% of Boyz respondents spend more than £50 on sprits.
Almost a quarter (23%) of Boyz respondents have spent more than £50 on beer
Top Tipples (Sprits)
| Vodka | 41% |
| Gin | 19% |
| Whiskey | 15% |
| White Rum | 9% |
| Brandy | 4% |
| Dark Rum | 3% |
Almost half of all Boyz.co.uk respondents (47.5%) dine out once a week or more.
Over half of all respondents work out at the gym at least once a week.
The typical Boyz.co.uk user spends almost £60 (£59.38) on theatre, concert and cinema tickets each month.
Online Behaviour
95% of all Boyz,co.uk respondents have purchased goods and services online in the past three months
The average online spend in the last 3 months is £573
The typical spend on music and video downloads for Boyz.co.uk users is £30.59 per month.
More than half of the Boyz.co.uk users (55%) use the internet for 11 hours or longer for personal use each week. Over a quarter (28.76%) use the internet for over 21 hours.
Relationships
Half of all Boyz.co.uk users are single
1 in 5 Boyz.co.uk users have entered a civil partnership
Less than 7% of Boyz readers are parents
Work and Education
77.5% of Boyz.co.uk users are in full time employment.
7% of Boyz.co.uk users describe themselves as ‘students’.
59.5% of respondents were educated to university degree standard or higher.
6% of Boyz.co.uk users are currently ‘not working’
Primary occupations for Boyz.co.uk users are
- Professional
- Manager
- Senior Manager
- Business Owner/Consultant
- Student
- Clerical
- Retail or Catering
Boyz.co.uk was a contributing partner in the 2011 Out Now Consulting Global Market Report.
For more information contact
| Boyz Sales Department | stephen@archive.boyz.co.uk | 020 7025 6100 |
